To understanding completely about the industry, we start the research with competitive analysis to understand the main four players: what the common landscape is, what their strengths and weaknesses are and what opportunies we can take. The analysis includes a deep dive into competitors' visual design (logo, color, imagery, typography, graphic elements, etc.) and overall experience as a brand (impactful, services, functionalities, navigation, organizational clarity, consistency, etc.) What we found brought us a clear picture of the industry. It also helps us identify a clear opportunity zone where Manrke can stand out from the rest.
Based on our research, we want to keep the level of trustworthiness that has been pre-defined by the industry. On top of that, we want to infuse with fresh and approachable personalities from Manrke team. With a touch of premium to bring out the stability, we create a recipe well fit for Manrke.
The end result was a distinguished brand that communicates Manrke's core values, intellect, trustworthiness, and premium quality at the same time modern and approachable.